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Education for 21st Century Jobs
Part Two: The Gig Economy

Background: For decades, the United States has been unable to reclaim its once proudly held lead in the education of its citizens. Many major initiatives, such as No Child Left Behind have been created and well funded but failed to improve our mediocre international standing. Each initiative brings with it the goal of better preparing our children for jobs in a 21st-century economy, but because of technology disruption and other factors, this is a fast-moving target.

This article examines one area that will absorb a large segment of the future workforce, just as it does today. The Gig Economy employed 57 million people before COVID-19 struck, with 29% or 17 million people working full time as Uber drivers, ghostwriters, or contract programmers. The rest use Gig jobs as “side hustles” to supplement their other employment, many because their primary jobs are capped at 30 hours per week or do not pay a living wage. At almost 60 million workers, these jobs are a huge part of our workforce of 160 million, and will most likely grow when the damage from the pandemic is fully weighed out. It will take years before all the job losses from sectors like retail stores, hotels, and airlines have been recovered. Displaced and frequently low skilled workers will be forced into gig work.

Gig jobs are sometimes celebrated as freedom for workers to set their own hours and potentially capture a higher wage as they move from one short term engagement to another, receiving a premium to fill a spot market need. Contract programming has been such a market for decades and something that I myself did early in my career. Working at night to supplement a modestly compensated systems development job, I was paid by the hour to design and code a suite of financial applications on a then industry-standard mini-computer.  As a mainframer, we looked down on these devices but to get paid. I had to learn on the fly with no formal training. The work – essentially a second shift –  was often exhausting but exposed me to a new class of technology and awakened entrepreneurial instincts that proved useful later in my career. The extra income was also welcome.

The same dynamic exists today for other high end, creative skills such as Hollywood scriptwriters and jazz musicians. New bright office facilities such as WeWork cater to the needs of the tech-oriented, as do sites that provide leads for new gigs.  The reality however, for most in the Gig economy is much bleaker and can border on being exploitive. An estimate of the average wage for Uber drivers – once gas and depreciation are factored in – is $9.21, which in large part explains why there is such massive annual turnover. And why all your drivers seem to be new.

What can schools do?

Given that over a third of kids in or entering the workforce will find themselves in the Gig economy, high schools could prepare them with life skills in several areas, including:

  1. Business and professional skills such as interviewing for a job or reading contracts to see what Gig employers, like Uber, are asking of them
  2. Computer-based skills such as spreadsheets, website development, and coding. Technology has already disrupted their future prospects, so it is critical that students be equipped to deal with it.
  3. Personal and life skills, including personal finance, given that Gig jobs offer no benefits or pensions. Also, the ability to collaborate in small teams as well as to communicate clearly.

All of these skills are useful to students on a path to college but even more so to those without plans for a four-year degree. In fact, some of the more enlightened “vocational schools” –  which often prefer to be labeled technical schools – offer computer-based curricula that incorporate skills like cyber-security. As the first internet bubble (1998-2000) demonstrated, first-year students from colleges were lured away with $100,000 salaries to code for start-ups. There is no reason to believe that an expensive four-year degree is necessary to enter the tech field today.

Many of the higher paying Gig jobs involve project work where teams are created on the fly with diverse talents that must quickly come up to speed, which means rapidly learn what they don’t know and rely on each other’s unique skills to achieve an overall goal. Project planning and management are crucial skills as well as becoming a good team member. Some high schools offer project-based learning, and one principal of an elite high school believed they should be doing a lot more than one course that they were able to provide.

Another important aspect of Gig work is continuous learning. Workers may be faced with the challenge of doing a half dozen occupations during their careers. Some of this churn is due to the fact that the average life of a Standard and Poor’s 500 company is down to 18 years. Most formal job retraining programs for stranded workers fail, so it becomes necessary to retrain oneself to catch the next wave of paid work. The ability to extract technical guidance from typically poorly written product manuals and simplifying but frequently erroneous YouTube videos is key. Also, finding and cultivating mentors to show how things are actually done in the real world. Together these form the basis of continuous learning skills necessary for life.

Going outside of School: Internships – Perhaps the most valuable aspect of an acceptance to an elite university is the quality of the internships provided during breaks from the classroom experience. An internship at Goldman Sachs is a likely on-ramp to the 1% for those lucky enough to grab one. On a much more mundane level, internships could be provided at the high school level to orient students to the world of work. Also, to expose them to higher-paying jobs such as trades such as plumbing, electrical, and HVAC.  Currently, those skills are showing large job openings as incumbents are retiring.

To Summarize: High Schools could better prepare their students for economic uncertainty and to participate in the Gig Economy with these courses:

Core Business SkillsTechnology SkillsPersonal Survival Skills
SpreadsheetsWebsite DevelopmentPersonal Finance
Text ProcessingCodingCollaboration & Teaming
PresentationsData ManagementContinuous Learning
Project PlanningCyber SecurityCommunications
Contract LawNetwork AdministrationEntrepreneurship
On-Line Research

These courses should prove useful to virtually all students, particularly to the two-thirds of students who won’t acquire a four-year degree. Some are obviously electives, but many could be considered as core curricula. Given that we rely on 12 year-olds to manage our home networks and that teens routinely master the most complex games, there is no reason to withhold knowledge that could vastly improve their career trajectories.

Other Posts In This Series

Bill Kelvie, “Education for 21st Century Jobs – Aiming for a Moving Target“, Prometheus Endeavor, August 23, 2020

About The Prometheus Endeavor

Our mission is to apply our knowledge and management experience to further the IT and Digital Endeavors of society, its institutions, and businesses. The Prometheus Endeavor does not do consulting or represent vendors. For over 30 years, members have advised and managed some of the most successful deployments of IT.

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5 Comments

  1. Izzy

    This article resonated with me, particularly as a female interested in STEM. There are very little programs out there targeted to high school women who are interested in the tech industry. There needs to be more curricula geared towards people like me. On a separate note, I have a lot of friends who have participated in the gig economy- driving for Postmates and DoorDash. Do you think these are constructive jobs for college students/young people? Do you think these jobs will be wiped out with the surge in AI (self driving cars, robot delivery, etc)?

  2. Bill Kelvie

    While gig jobs can help young people make ends meet they are at best a stopgap. Unfortunately these jobs can be further marginalized by advances in technology, which is both advancing and disrupting at a frenetic pace. Self driving cars and trucks will be safer than human drivers and at some point the billions being invested will be convincing to most skeptics. This will result in ultimately displacing the 3 million people who make a living as drivers.
    You are obviously smart to be aware of stem related employment. Rapid technological innovation will create very good opportunities for the educated, although it will demand a life-long, continuous learning.

  3. Dennis W Mulryan

    Bill,

    Thank you for the informative piece on the Gig economy. Your forecast that the pandemic will force displaced workers into gig work seems prescient. As Caitlin Dewey points out in her article on OneZero “The Gig Economy Is Failing. Say Hello to the Hustle Economy” many gig platforms have experienced a COVID surge in new accounts.

    Dewey describes how Patreon the digital-subscription platform for YouTubers and podcast hosts has become a safety net for thousands of teachers, cashiers, line cooks, and hairstylists who lost work after the onset of stay-at-home orders. Patreon added more than 100,000 new users between mid-March and July.

    Other platforms experienced similar growth. OnlyFans reported daily six-figure sign-ups. Etsy logged 115,000 new sellers in the first three months of the year. Teachable, signed on 14,000 new creators between March and July, and in July reported its first quarterly revenue over $10 million.

    There are many negatives with the Gig economy but during hard times it is good to know there is a bit of a silver lining.

    Dennis.

  4. Bill

    Dennis,

    The on-line platforms are a rapid and clever response but will most likely be at best a “side hustle” providing minimal support to displaced workers. The issue that unskilled and lower skilled workers face is a quiet and steady erosion of the job market creating an ever larger pool of workers competing for fewer and fewer jobs paying a living wage. Covid accelerated this trend and the rapidity in which 30 million jobs were shed in March and April shows just how marginal work has become – particularly for the line cooks and hair stylists that you noted.

    Bill

  5. Robert Caron

    This article sheds great light on the paradoxically opportunistic and deeply problematic features of the gig economy. The consequences of Millennials making a living in this manner is that they have astoundingly low levels of savings, homeownership and accumulated wealth as compared to their most recent peer generations. This instability has left many recent graduates (who aren’t Millennials but Gen Alphas) living at home with parents and seriously questioning their career direction. The basic social contract of getting a bachelors degree and getting a job that can support a middle-class lifestyle has been violated. In addition to early technical and financial education as you’ve suggested, I would pose that we also need to focus on early career development skills so that young and emerging adults have a sense of direction and the skills to pursue that direction with agility and success.

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